Sunday, August 7, 2011

Internet Shopping Didn't Kill Retail: Retail Killed Retail

This is a dress that I am currently in the running for owning from http://www.facebook.com/vintagemarketplace1 
So, you live in a town like Alice Springs that is almost entirely devoid of any type of fashion bastion besides that one vintage store where it was a bazillion dollars to own anything and the staff made you feel like at a size 14 you should be busy dying rather than wearing clothes. You went to the pub last week to to celebrate your bestie jetsetting off to NZ for a week, and no less than 3 other women were wearing the exact... same... jacket as you. Suddenly you understand your city pal's cries of "OMFG TEH DESERT SHOPPING SCENE SUCKS!!!!111!!!". Well, who would have thought a town 1,500 kilometers away from the nearest metropolitan area has a less than awesome fashion scene?! NOT YOU! Apparently you're too busy with your head in computer games. What is a girl to do?!

I'll tell you what's a girl to do, and that is to turn to internet shopping! Screw feeling all fat and out of place in a strictly size 8 shop you've accidentally wandered into on a holiday back to Perth! I'm going to buy my clothes online and save myself the bulimia inducing cry fest that such esteem shattering places induce. The clothes may not fit, you say. I say that there are plenty of people -- especially in a town like Alice -- who would kill to wear clothes from a boutique store, but they can't even afford food so "hot" clothes aren't even something of their dreams, let alone something they may stumble across at the local bitchfest known as Good Sammy's. Perspective; you should get some.

So, Mister Myer, and Mister David Jones, and every other fucking fashion outlet who is crying poor because people are turning to internet shopping to fill their wardrobes, how about you stop focusing on the metropolitan areas in your fiscal reports and come up with ways to make your regional customers feel more involved? Maybe then your profits wouldn't be at an all time low...

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